Why Branding Matters?
Stand Out in the Crowd!
The corporate identity is typically visualized by way of branding and the use of trademarks, but it can also include things like product design, advertising, public relations, etc...
In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved color palettes, typefaces, page layouts, fonts, and others.
Corporate visual identity plays a significant role in the way an organization presents itself to both internal and external stakeholders. In general terms, a corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristics.