Pay Only for Actual Advertisement

Quickest Way to Increase Traffic

Pay-per-click, along with cost per impression and cost per order, is used to assess the cost-effectiveness and profitability of internet marketing. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was.

Quickest Way

Increase Traffic

Thorough optimization

Increase rank

Landing page

Design and Integration

Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

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